strategy | delivery | performance

Health Science Marketing

Marketing for health-related and science-related organisations and products, including Healthcare Providers, Medical Providers, Pharmaceuticals, BioTechs, Clinical Research Organisations, HealthTechs, and BioBanks.

HEALTH TECH PROVIDER

Huma Therapeutics

We worked with this rapidly evolving healthtech business to convert their website into a marketing tool. Underpinning this was defining who the relevant stakeholders were, and which issues they wanted to resolve.The development and publication of eBooks, as well as a range of Webinars, allowed for Lead Generation. All of this was accompanied by Linkedin Ads and the use of Sales Navigator to foment engagement.Skills: Linkedin Ads | Webinar Planning | Hubspot

SEMI GOVERNMENTAL BIOBANK

UK Biobank

Despite having a superb reputation, this organisation needed knowledge of marketing fundamentals. In this case, the first tasks were to define the matrix of interactions between stakeholders within academia and pharma.Above all, there was a need for clarity regarding the value of the Biobank to researchers. Work was also done to research and implement Hubspot, as well as deliver the user training required.Skills: Stakeholder Mapping | Sales Navigator | Salesforce

PRIVATE CANCER TREATMENT

Royal Marsden Cancer Hospital

The task in this case was to redesign a website, and to turn it into a marketing platform. This was a project with a huge number of stakeholders, each with their own agenda.On top of this, content was adapted and translated for audience in the Middle East, Russia, and China. The site also fused with a series of external websites run by the hospital's main clinicians.Skills: Web Redesign | Conversion Rates | Salesforce

SUPPORT FOR CLINICAL TRIALS

ESMS Global ltd

This business offered niche support services for clinical trials, mainly available to large pharmaceutical companies, and to clinical research organisations. Marketing such services required some lateral thinking.The main job involved working with senior staff to 'rethink' the products, and to ensure that these products clearly met a user's needs. From there a series of online campaigns were run inside Sales Navigator to capture new clients.Skills: Linkedin Ads | Sales Navigator | Salesforce

SEMI GOVERNMENTAL

health data research uk

This QUANGO (quasi-autonomous non-governmental organisation) had developed a platform which would allow researchers across the globe to access health data.The work involved a series of workshops with senior staff to help them to define users' needs and to adapt the product accordingly.Skills: Linkedin Ads | Sales Navigator | Salesforce

CANCER CHARITY

BOWEL cancer uk

This charity was well known and widely respected; however, it needed help with fundraising and with growing its prescence across the UK. For this reason, a series of Facebook Groups were set up, as well as a proprietary platform.These platforms allowed patients and families to connect, share ideas, and to help one another. In addition, it allowed for fundraising to be organised.Skills: Linkedin Ads | Sales Navigator

Linkedin Ads

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